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Training & Consulting

From top consumer goods experts

Training & Consulting
Get the benefit of over twenty years' successful experience in the consumer goods sector!

In addition to research studies, In Vivo BVA also offers its clients training and consulting services:
  • Consulting packages to help you optimize thinking and decision making for strategic projects,
  • Training packages to help you build upon your knowledge of the consumer goods sector and understand how to succeed.



All In Vivo BVA Training & Consulting services are performed by our Senior Consultants, undisputed consumer goods experts with over 10 years experience in management positions at research institutes or advertising agencies.

With In Vivo BVA Training & Consulting, you work with top consumer goods experts to hone your group's or your own understanding of a complex environment.

The In Vivo BVA Training & Consulting team




  • Alain SIVAN, CEO of In Vivo BVA
  • Eric SINGLER, CEO of In Vivo BVA
  • Olivier BLANCHET, Director, In Vivo BVA France
  • Andy RUSHFORTH, Director, In Vivo BVA UK
  • Aldo SCARLATA, Director, In Vivo BVA Italy
  • Albert PAPPENHEIMER, Director, In Vivo BVA Germany
  • John TRAYNOR, President, In Vivo BVA US
  • Richard BORDENAVE, Director, In Vivo BVA
  • Patrick PINARD, Director, Business Development
  • Nathalie SUQUET, Director, Business Development
  • Etienne BRESSOUD, Innovation Consultant


In Vivo BVA occasionally brings in outside experts, like Jean-Noël Kapferer, who worked with us on trademark issues, to go further in-depth on specific topics.

Consulting Packages


Expert workshops
  • Packaging Expert Workshops to help you identify and streamline high-potential packaging before consumer tests are done.
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  • New Product Expert Workshops to help you identify and streamline high-potential packaging before consumer tests are done.
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  • Shopper Expert Workshops to help you use what you learn from Shopper studies to draft and implement concrete action plans.
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  • Innovation Workshops to help you generate new product ideas using the Innovation 360° process.


Strategy Audits
  • Strategy Audits to help you optimize your marketing strategy.
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  • Organizational Audits to make your marketing organization and/or internal processes top performers for prime efficiency.

Training Packages


  • Ad Hoc Conferences to help you optimize your team's expertise on a specific subject.
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  • The In Vivo BVA FMCG Academy to provide your teams instruction on the consumer goods sector and its inherent pitfalls and factors for success



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