IN VIVO BVA
In Vivo BVA is a subsidiary of the BVA Group.In progress under maintenance under maintenance
Shopper & consumer knowledge
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Innovative techniques, complementary methods and In Vivo BVA’s long experience help you explore and understand shoppers' behavior in natural purchasing situations.
You know the consumers but you want find out about the shoppers and understand their purchasing processes, from before they make their decision to the moment they go to the checkout, including the in-store purchasing act – the “first moment of truth”.
You want to find out about their profiles and how they interact with retail outlets, your product category and your products. In short, you want to find out why they decide to buy (or not to buy) a product.
Once you get this information, you want to fine-tune your product's features, in terms of merchandising and more broadly for all aspects of the product mix.You want to stake a claim as the main contact for your retail partners.
Investigating shopping behavior, purchasing behavior and decision-making processes in all types of sales environments (general and specialized superstores, supermarkets, chain stores, boutiques, franchises, etc.) by:
1. Precision
In Vivo BVA provides tailor-made methods based on its entire team's expertise. The Shopper 360° modules use on-site investigation in real shops to form a precise analysis of shoppers' behavior and decision-making processes.
2. Flexibility
These modules can be combined to form the perfect research technique for your study case.
3. Expertise
Shopper 360° researches and analyzes shoppers' behavior at the point of sale and combines skills from complementary disciplines:
4. Service
In Vivo BVA takes care of all the formalities necessary for doing research in actual retail outlets. We also have a network of interviewers with special training in in-store research techniques who can work anywhere in France, in most of Europe and in the United States.
More specifically:
Areas of application and expertise:
Shopper 360° Studies
Going the extra mile to understand consumers and shoppers
Innovative techniques, complementary methods and In Vivo BVA’s long experience help you explore and understand shoppers' behavior in natural purchasing situations.
Understanding shoppers
You know the consumers but you want find out about the shoppers and understand their purchasing processes, from before they make their decision to the moment they go to the checkout, including the in-store purchasing act – the “first moment of truth”.
You want to find out about their profiles and how they interact with retail outlets, your product category and your products. In short, you want to find out why they decide to buy (or not to buy) a product.
Once you get this information, you want to fine-tune your product's features, in terms of merchandising and more broadly for all aspects of the product mix.You want to stake a claim as the main contact for your retail partners.
Addressing diverse issues
Investigating shopping behavior, purchasing behavior and decision-making processes in all types of sales environments (general and specialized superstores, supermarkets, chain stores, boutiques, franchises, etc.) by:
- Analyzing behavior
- Identifying opportunities for merchandising improvements in your category / range
- Monitoring new product launches
- Testing to-scale merchandise on-site
- Assessing image and satisfaction within points of sale and retail outlets
4-point methodology
1. Precision
In Vivo BVA provides tailor-made methods based on its entire team's expertise. The Shopper 360° modules use on-site investigation in real shops to form a precise analysis of shoppers' behavior and decision-making processes.
2. Flexibility
These modules can be combined to form the perfect research technique for your study case.
3. Expertise
Shopper 360° researches and analyzes shoppers' behavior at the point of sale and combines skills from complementary disciplines:
- Ethnology
- Qualitative Research
- Quantitative Research
In Vivo BVA takes care of all the formalities necessary for doing research in actual retail outlets. We also have a network of interviewers with special training in in-store research techniques who can work anywhere in France, in most of Europe and in the United States.
Results
- Assessing the new layout's impact on shoppers' behavioral logic, on the role of sales staff and on the aisle's economic performance.
- Identifying the offer's perception and appeal, sales generated overall and as compared with shoppers' and sales staff's expectations.
- Generating concrete retail data with a view to exporting the new layout to other outlets based on current performance.
More specifically:
- Quantifying and categorizing shopper profiles within a given context / category / environment
- Identifying buying triggers in that environment, shopper's frame of mind
- Identifying factors that drive the intention to buy
- Identifying what incites shoppers to act (or not act) upon the intention to buy
- Identifying impulse drivers
- Categorizing fundamental types of buyer behavior
- Gauging the impact of test configurations on in-store behavior and performance
- Assessing interaction between individual shoppers and the merchandising environment / the impact of merchandising configuration
- Assessing perception of the aisle/store
Areas of application and expertise:- Consumer goods (hypermarkets, supermarkets, convenience stores)
- Specialized retail (home improvement, specialized supermarkets, home electronics & appliances, fragrance & cosmetics, etc.)
- Banking
- Clothing
- Telephone service providers