IN VIVO BVA
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An innovative method to understand how products are actually used at home
You want an in-depth audit of how people use a certain product category or mix the way they would actually use them in real-life, most likely at home. You want to find out more about their behavior:
You want a specific analysis of a consumer moment or a specific target to single out unmet expectations.
You eventually want to use this information to:
INVESTIGATING
Pre-testing
ASSESSING THE MIX
1. Recruiting
Recruiting 12 to 36 households following a preliminary interview. Installing a mini-camera and video recorder which can be set according what is said in the preliminary interview (recording periodically, each time the product is used, when something specific is done, etc.).
2. Video recording
Continuous recording when the product is being used: from 1 day to 3 weeks.
3. Viewing, analysis and interpretation
In Vivo BVA’s team of qualitative researchers analyzes the video recordings using ethogram-type assessment sheets.
4. Face-to-face interviews
Participants are given semi-leading interviews lasting around one hour (single or multiple interviews, with or without images, with a possible group meeting at the end).
5. Summary and multimedia presentation
The final results are given in a presentation and a DVD-ROM report including images, commentary and the final recommendations.
Go beyond what consumers say with on-site video observation
Using Conso'Live, you can establish a more “authentic” relationship with consumers to go beyond mere words and tap into their subconscious.
Through on-site video observation, you can:
A detailed, in-depth analysis report
Conso'Live gives you in-depth understanding of how and why consumers use products so you can evaluate products' strengths and weaknesses and identify ways of improving them.
Conso'live
In-depth investigation
An innovative method to understand how products are actually used at homeYou want an in-depth audit of how people use a certain product category or mix the way they would actually use them in real-life, most likely at home. You want to find out more about their behavior:
- By going beyond what consumers say, which may inaccurately represent what they actually do;
- By thinking about how different members of the household interact with each other and with the products they use.
You want a specific analysis of a consumer moment or a specific target to single out unmet expectations.
You eventually want to use this information to:
- Improve the features of your current or future product mix.
- Improve the documents that accompany these products (information, instructions, user's manuals, etc.).
- Start brainstorming on new product mixes that are better adapted to real-life use.
Your needs
INVESTIGATING
- Assessing the way products or product categories are used to find sources of future innovation.
- Assessing the way specific target groups behave.
Pre-testing
- Pre-testing use: analyzing the performance and user-friendliness of a new product mix before it is launched.
- Pre-testing the instructions for preparation / use / consumption.
ASSESSING THE MIX
- Assessing the way your new mix is used after it is launched.
- Identifying areas for improvement or support.
Five-step methodology
1. Recruiting
Recruiting 12 to 36 households following a preliminary interview. Installing a mini-camera and video recorder which can be set according what is said in the preliminary interview (recording periodically, each time the product is used, when something specific is done, etc.).
2. Video recording
Continuous recording when the product is being used: from 1 day to 3 weeks.
3. Viewing, analysis and interpretation
In Vivo BVA’s team of qualitative researchers analyzes the video recordings using ethogram-type assessment sheets.
4. Face-to-face interviews
Participants are given semi-leading interviews lasting around one hour (single or multiple interviews, with or without images, with a possible group meeting at the end).
5. Summary and multimedia presentation
The final results are given in a presentation and a DVD-ROM report including images, commentary and the final recommendations.
Results
Go beyond what consumers say with on-site video observation
Using Conso'Live, you can establish a more “authentic” relationship with consumers to go beyond mere words and tap into their subconscious.
Through on-site video observation, you can:
- Go beyond stereotyped expression to identify and understand real-life behavior;
- Step over the bias that comes out in rational speech;
- Collect more comprehensive data.
- Analyzing what consumers say, to add another dimension to observation
- Observing their behavior to go beyond what they say
Conso'Live gives you in-depth understanding of how and why consumers use products so you can evaluate products' strengths and weaknesses and identify ways of improving them.