Unrivalled expertise analyzing shoppers' and consumers' behavior
In Vivo BVA was founded in 1989, based on the deep-seated belief that, to be successful in the consumer goods market, a company has to understand shoppers as well as consumers.
This belief took shape when our company was founded and we devised a brand-new approach to behavioral studies, conducting them in our shopper labs.
Now, we are still driven by our initial belief that has spread widely among marketing specialists. In Vivo BVA has continued to design unique approaches that target intimate understanding of consumers' and shoppers' behavior and decision-making processes.
Backed by this unique understanding gleaned from 20 years' daily experience in Shopper Marketing, In Vivo BVA offers a range of specific approaches depending on the nature of your work and your objectives.