In Vivo BVA's specialists in new communication technologies (rich media, web, virtual reality, etc.) are experts in their field, giving it the in-house savvy it needs to design and develop web forum and blogging platforms in coordination with its Research teams and its clients. It's a new way of collecting information and learning more about consumers.
The internet is a newer, faster and less expensive means of getting information from consumers, but it also offers new ways of getting in touch with them, listening to what they have to say, gauging their reactions and encouraging their input in designing the products of the future and improving the products of today.
In Vivo BVA’s teams have worked hard to develop the in-house processes that govern interactive web plaform design based on new qualitative and quantitative research approaches.
These ad-hoc, single-study platforms are used as templates for blogs and forums for the following types of research: