IN VIVO BVA
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A research tool for top reliablity
In Vivo BVA has experimental shopper lab stores across Europe where researchers look at how marketing impacts shoppers' behavior.
In this simulated shopping environment, researchers gather results that can actually predict shoppers' behavior, meaning maximum marketing success.
Video of In Vivo BVA's shopper lab in Hamburg, Germany
In Vivo BVA's experimental shopper labs stores are designed by merchandisers to realistically recreate the superstore environment (overall layout, shelving and fittings, background music, shopping carts, etc.).
These experimental stores are only open to test shoppers to make the tests controlled and confidential, something you don't get from tests done in actual stores.
Most importantly, these test stores are so realistic that shoppers behave just as they would in real-life, making In Vivo BVA's research results among the most reliable in the game.
This research is a far cry from traditional studies based on people's claims and attitudes about their behavior, which have proved to be inaccurate. By using behavioral indicators taken from observations in experimental stores, our clients can make better decisions that are influenced by solid results.
Shopper Labs
A research tool for top reliablityIn Vivo BVA has experimental shopper lab stores across Europe where researchers look at how marketing impacts shoppers' behavior.
In this simulated shopping environment, researchers gather results that can actually predict shoppers' behavior, meaning maximum marketing success.
Studies done in these stores are used to make decisions about:
- New product launches
- Packaging changes
- Retail price adjustments
- Advertising material
- Promotional campaigns
- Merchandising organization
- Signage and tagging
Video of In Vivo BVA's shopper lab in Hamburg, GermanyA realistic simulation of the shopping environment
In Vivo BVA's experimental shopper labs stores are designed by merchandisers to realistically recreate the superstore environment (overall layout, shelving and fittings, background music, shopping carts, etc.).
These experimental stores are only open to test shoppers to make the tests controlled and confidential, something you don't get from tests done in actual stores.
Most importantly, these test stores are so realistic that shoppers behave just as they would in real-life, making In Vivo BVA's research results among the most reliable in the game.
This research is a far cry from traditional studies based on people's claims and attitudes about their behavior, which have proved to be inaccurate. By using behavioral indicators taken from observations in experimental stores, our clients can make better decisions that are influenced by solid results.