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Our expert DATABASES

Exclusive databases

More sophisticated results analysis

Since In Vivo BVA was founded, it has designed databases that compare study results with existing standards.


These databases perform more sophisticated analysis of your results by comparing them with established benchmarks.



In Vivo BVA's databases have been loaded with standards that are relevant to our main types of work, including:


  • New product tests
  • Market Mind sales potential tests
  • Packaging tests
  • Product tests
  • Merchandise layout tests
  • Shopper studies

These standards are presented in quartiles, making it simple to compare your study results with other tests from the same country and the same area, on the same set of issues:


  • Top 25%
  • Top 50%
  • Bottom 50%
  • Bottom 25%

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