Since In Vivo BVA was founded, it has designed databases that compare study results with existing standards.
These databases perform more sophisticated analysis of your results by comparing them with established benchmarks.
In Vivo BVA's databases have been loaded with standards that are relevant to our main types of work, including:
New product tests
Market Mind sales potential tests
Packaging tests
Product tests
Merchandise layout tests
Shopper studies
These standards are presented in quartiles, making it simple to compare your study results with other tests from the same country and the same area, on the same set of issues: