IN VIVO BVA
In Vivo BVA is a subsidiary of the BVA Group.In progress under maintenance under maintenance
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Over a thousand Eye Tracking studies
For the past seven years, In Vivo BVA has used eye tracking technology in all its studies on new products, packaging, advertising and shoppers’ in-store decision-making, giving it unrivalled expertise interpreting research data.
This expertise, when combined with behavioral and image indicators, can be used to run in-depth diagnostics on the visual impact of your advertising and determine ways of improving it.
Cognitive scientists have shown that eye movements are not random, they are linked to conscious or subconscious mental processes.
By studying the eye's movements, scientists can understand how the brain processes information to comprehend a visual stimulus.
Eye Tracking can be used to identify:
By analyzing the data collected during Eye Tracking, researchers can give a precise assessment of the visual impact of your packaging or advertising.
Eye Tracking can also help you understand how shoppers take in information when trying to decide which product to buy.
New generation EYE TRACKING systems
Measuring the effects of your visual communication
Over a thousand Eye Tracking studiesFor the past seven years, In Vivo BVA has used eye tracking technology in all its studies on new products, packaging, advertising and shoppers’ in-store decision-making, giving it unrivalled expertise interpreting research data.
This expertise, when combined with behavioral and image indicators, can be used to run in-depth diagnostics on the visual impact of your advertising and determine ways of improving it.
THE BENEFITS OF EYE TRACKING
Cognitive scientists have shown that eye movements are not random, they are linked to conscious or subconscious mental processes.
By studying the eye's movements, scientists can understand how the brain processes information to comprehend a visual stimulus.
Eye Tracking can be used to identify:
The results of eye tracking
By analyzing the data collected during Eye Tracking, researchers can give a precise assessment of the visual impact of your packaging or advertising.
Eye Tracking can also help you understand how shoppers take in information when trying to decide which product to buy.