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Consumer Labs

Exclusive, specially-fitted labs

Optimal data collection for product testing

In Vivo BVA's acquisition of product testing specialists KHI 2 and CONSULTEST give it over twenty years' combined experience in the field.




Thirteen labs across the country
In Vivo BVA has labs across the country fitted with state-of-the-art equipment designed specifically for sensory testing.

In Vivo BVA has gradually fine-tuned its product test labs to ensure the perfect conditions for testing the following:
  • New product formulas/recipes
  • Improved product formulas/recipes
  • Comparative testing of competitors' formulas/recipes
  • New recipes adjusted for value analysis (lower cost, new quantity, etc.)
  • Sniff tests

Special equipment:
Cold storage for perishables, fully-equipped kitchens with food storage and preparation capacity, and CAPI interview booths.

Dedicated teams
Our field managers and interviewers have received specific training in product testing methods, and our logistics team is specialized in product sourcing and shipping.

In Vivo BVA also has an established network of local partners across Europe and works with other partners across the globe through the Worldwide Independent Network (WIN).

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