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- May 2012
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News > Divers > In Vivo BVA tests the efficiency of a mobile application in-store
In Vivo BVA study for Distribeo measures the impact of their Scanbucks application on shoppers' behaviour.
Scanbucks is a free mobile service of in-store scavenger hunt for the consumer. It was launched two months ago and more than 10 000 stores are already equipped.
In-store, the consummer scans the products mentionned by the app. It's a way for him to play games and collect points, that he will then change in gifts or donations to associations.
Distribeo decided to collaborate with In Vivo BVA in order to measure the consequences of their application on the shoppers' behaviour towards brands. Three market indicators were analyzed : the spontaneous memorization of the brand, the prompted visibility of the product, and the buying rate.
By testing Scanbucks in a context where the mobile marketing is rising, In Vivo BVA reasserts its unique expertise in the pre-test of the "last ten meters" marketing actions.
In Vivo BVA tests the efficiency of a mobile application in-store
In Vivo BVA study for Distribeo measures the impact of their Scanbucks application on shoppers' behaviour.Scanbucks is a free mobile service of in-store scavenger hunt for the consumer. It was launched two months ago and more than 10 000 stores are already equipped.
In-store, the consummer scans the products mentionned by the app. It's a way for him to play games and collect points, that he will then change in gifts or donations to associations.
Distribeo decided to collaborate with In Vivo BVA in order to measure the consequences of their application on the shoppers' behaviour towards brands. Three market indicators were analyzed : the spontaneous memorization of the brand, the prompted visibility of the product, and the buying rate.
By testing Scanbucks in a context where the mobile marketing is rising, In Vivo BVA reasserts its unique expertise in the pre-test of the "last ten meters" marketing actions.
