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NEW PRODUCT DEVELOPMENT
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NEW PRODUCT DEVELOPMENT
> Validating the potential for in-store sales: Market Mind simulated test markets in shopper labs
Go?
Your new product has gone through the stages of your development process and, before deciding to launch it, you need to evaluate the performance of the final mix.
This is a decisive step, and there is no room for mistakes. In Vivo BVA's Market Mind is the most reliable, most innovative simulated test market around:
CLOSER TO CONSUMERS: SHOPPING AT IN VIVO BVA'S EXPERIMENTAL SHOPPER LABS STORES
EYE TRACKING AND TACHISTOSCOPE
HOME USE TEST: CLOSER TO THE CONSUMER
Monitoring the use and appreciation of the product over time through Conso'Blog.
Observation of at-home product use, collection of appreciations over time
A UNIQUE WAY OF MODELING INDIVIDUAL BEHAVIOUR
A computer algorithm that fits with actual shopping approaches:
Validating the potential for in-store sales: Market Mind simulated test markets in shopper labs
Simulated test market in an experimental storeGo?
Your new product has gone through the stages of your development process and, before deciding to launch it, you need to evaluate the performance of the final mix.
This is a decisive step, and there is no room for mistakes. In Vivo BVA's Market Mind is the most reliable, most innovative simulated test market around:
- The only one to integrate personalized features into its sales forecast model.
- A highly reliable estimate of sales volume: 87% of volumes estimated by Market Mind are confirmed at +/-9% of actual sales
CHOOSE THE BEST SPOT IN YOUR DISPLAY SPACE
CLOSER TO CONSUMERS: SHOPPING AT IN VIVO BVA'S EXPERIMENTAL SHOPPER LABS STORES
- How visible is it on the shelf?
- How appealing is the package when it is on the shelf?
- What impact do price, advertising, promotions have on purchasing behavior?
OPTIMIZING SHELF IMPACT AND APPEAL
EYE TRACKING AND TACHISTOSCOPE
- Teaser value on the shelf: short exposure to packaging using tachistoscopes. To understand the reasons behind on-shelf visibility.
- Communication value: evaluating the packaging compared with the competition using eye tracking on a photo or mock-up. To understand the packaging's ability to communicate competitive advantage in a purchasing situation.
MEASURING CONSUMERS' REAL ABILITY TO ADOPT PRODUCTS FOR THEIR HOUSEHOLD
HOME USE TEST: CLOSER TO THE CONSUMER
Monitoring the use and appreciation of the product over time through Conso'Blog.
Observation of at-home product use, collection of appreciations over time
- Consumption: who, when, how, where?
- Satisfaction: overall appreciation, whether it met the expectations raised by the packaging/advertising, possible points to be optimized.
- Inclination to repurchase: how easily does the household make a habit of buying the product
BANKING ON RELIABLE SALES POTENTIAL CALCULATION
A UNIQUE WAY OF MODELING INDIVIDUAL BEHAVIOUR
A computer algorithm that fits with actual shopping approaches:
- A next-generation computer process that includes people's buying habits and their socio-demographic characteristics.
- Input measured in real purchasing situations: visual impact, in-store purchase rate.
MARKET MIND’S ADVANTAGES
- More reliable sales forecasts: no unpleasant surprises because the volume estimate is based on a real in-store purchase and takes into account actual packaging performance on the shelves: visibility in the retail display space, value of communicating benefits at the time of purchase.
- A more operational assessment of the mix, with relevant and concrete recommendations for each aspect of the mix. PACKAGING: how to optimize visibility and appeal at the time of purchase on the shelf; PRODUCT: how to increase its capacity to meet expectations from packaging and advertising; ADVERTISING: how to optimize its efficiency compared with packaging.
The Innovation Process
