IN VIVO BVA
In Vivo BVA is a subsidiary of the BVA Group.In progress under maintenance under maintenance
NEW PRODUCT DEVELOPMENT
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NEW PRODUCT DEVELOPMENT
> Succeed with innovation
Rely on 20 years of experience when you use conso-shopper!
More than 2/3 of products launched do not survive beyond the 3rd year!
The innovation failure rate has never been so high:
It has been proven that testing in In Vivo BVA’s experimental shopper lab stores significantly improves the chances of a successful launch:
87% of our predictions were confirmed at ± 9% in the market.
The decisions that have the most impact on innovation are made at an early stage.
From conceptual research to the final mix
All our methods come from what has made In Vivo BVA's reputation for 20 years: an intimate understanding of all aspects of consumer behavior…in an environment that resembles real life as much as possible.
Succeed with innovation
In Consumer Goods
Rely on 20 years of experience when you use conso-shopper!More than 2/3 of products launched do not survive beyond the 3rd year!
The innovation failure rate has never been so high:
- Consumers are re-examining their budget priorities
- Shoppers are changing their buying behavior
- Markets are being polarized with distributor-brand products, low-price brands, discount brands and the rampant ghettoization of brands.
It has been proven that testing in In Vivo BVA’s experimental shopper lab stores significantly improves the chances of a successful launch:
87% of our predictions were confirmed at ± 9% in the market.
The decisions that have the most impact on innovation are made at an early stage.
Our Innovation Process
From conceptual research to the final mix
All our methods come from what has made In Vivo BVA's reputation for 20 years: an intimate understanding of all aspects of consumer behavior…in an environment that resembles real life as much as possible.