IN VIVO BVA
In Vivo BVA is a subsidiary of the BVA Group.In progress under maintenance under maintenance
NEW PRODUCT DEVELOPMENT
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Screener Online
The first online concept screening tool with an exclusive focus on consumer goods
To help our clients identify top-potential concepts at a very early stage, we have designed In Vivo Screener Online, the first quantitative concept screening tool that considers the specific nature of the consumer goods purchasing act from very early on.
With input from our R&D program's more than 850 in-store tests, early on, In Vivo Screener Online integrates some of the indicators that predict future success in stores, which can be measured ONLINE. (Although it does not include indicators whose reliability can only be proven in real-life environments, such as impulse).
By making a distinction between the concept and product design evaluation phases, In Vivo Screener Online sets a higher bar for selection and gives a detailed diagnosis of the design, including whether or not it needs extra work.
The Weighted Test Share: a summary indicator based on choices rather than intentions. This discriminating measurement gives a different weighting to each consumer, making it possible to identify top-performing designs even in a small target, and to avoid going with mediocre ideas that may seem good at the time.
By calculating relative potential using the TOP LINE index, calibrated on the category’s panel data.
Detailed auditing and consulting backed by 20 years' experience in consumer goods packaging.
Screener Online
Detect high-potential projects at an early stage with help from consumers
The first online concept screening tool with an exclusive focus on consumer goods To help our clients identify top-potential concepts at a very early stage, we have designed In Vivo Screener Online, the first quantitative concept screening tool that considers the specific nature of the consumer goods purchasing act from very early on.
With input from our R&D program's more than 850 in-store tests, early on, In Vivo Screener Online integrates some of the indicators that predict future success in stores, which can be measured ONLINE. (Although it does not include indicators whose reliability can only be proven in real-life environments, such as impulse).
Data collection that reproduces behavior filters specific to consumer goods
- Assessment speed
- Implicit understanding
- The appeal of the competition.
By making a distinction between the concept and product design evaluation phases, In Vivo Screener Online sets a higher bar for selection and gives a detailed diagnosis of the design, including whether or not it needs extra work.
A scoring system that identifies innovations with real potential
The Weighted Test Share: a summary indicator based on choices rather than intentions. This discriminating measurement gives a different weighting to each consumer, making it possible to identify top-performing designs even in a small target, and to avoid going with mediocre ideas that may seem good at the time.
The option of comparisons between countries and categories
By calculating relative potential using the TOP LINE index, calibrated on the category’s panel data.
Incomparable diagnostic quality to identify points that need to be reworked
Detailed auditing and consulting backed by 20 years' experience in consumer goods packaging.
In Vivo Screener Online can also be used to:
- Select one packaging line from a variety of possibilities
- Select a packaging slogan or in-store claim
- Fine-tune a mix variable using specific pricing modules or line optimization (ideal range)
The Innovation Process