IN VIVO BVA
In Vivo BVA is a subsidiary of the BVA Group.In progress under maintenance under maintenance
NEW PRODUCT DEVELOPMENT
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NEW PRODUCT DEVELOPMENT
> Selecting the most promising projects
Making the right choices
After setting out a few relevant ideas, it is time to pick out the ideas with the most potential for success.
It's time to pick out the projects worth working over TO SUCCEED.
What matters is what the consumer perceives. “Consumers don't buy concepts or strategies. More than anything, they buy advertising” (Alan Lafley, CEO of P&G).
In Vivo BVA has decided to push for early advertising, systematically making mock-ups and visuals as realistic as possible, so that the projects selected at this stage are chosen based on indicators that predict consumers' in-store purchasing behavior.
A qualitative approach used to select top projects quickly.
A quantitative approach used to collect online data on consumers' opinions of the project. The first predictive-indication screening tool with an exclusive focus on consumer goods.
Selecting the most promising projects
From the concept to achieving that potentialMaking the right choices
After setting out a few relevant ideas, it is time to pick out the ideas with the most potential for success.
It's time to pick out the projects worth working over TO SUCCEED.
What matters is what the consumer perceives. “Consumers don't buy concepts or strategies. More than anything, they buy advertising” (Alan Lafley, CEO of P&G).
In Vivo BVA has decided to push for early advertising, systematically making mock-ups and visuals as realistic as possible, so that the projects selected at this stage are chosen based on indicators that predict consumers' in-store purchasing behavior.
A qualitative approach used to select top projects quickly.
A quantitative approach used to collect online data on consumers' opinions of the project. The first predictive-indication screening tool with an exclusive focus on consumer goods.The Innovation Process
