IN VIVO BVA
In Vivo BVA is a subsidiary of the BVA Group.In progress under maintenance under maintenance
NEW PRODUCT DEVELOPMENT
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In Vivo Test Mix
Validate and optimize your final mix at both moments of truth
Does my new product perform well in store in a realistic purchasing situation?
What are its strengths and weaknesses in terms of:
Thanks to its experimental stores, IN VIVO TEST MIX is the only research method that allows you to reliably and confidentially anticipate your project’s likelihood of success and gives you a clear and reliable idea of its future behavioral performance, in terms of in-store competitiveness and usage in the home.
Simulating behavior in experimental shopper labs stores
To evaluate the new product’s in-store visual impact in the natural purchasing environment.
Spontaneous perception generated by the new product
To understand behavioral performance using innovative EYE TRACKING and TACHISTOSCOPE technology.
Detailed assessment of each variable in the mix
To evaluate the strengths and weaknesses of each element in the mix
In-home product testing
To evaluate the new product’s ability to live up to expectations and its ability to secure consumer loyalty.
Overall, unlike competitors' methods based on consumers' statements and attitudes that do not really predict their future behavior, IN VIVO TEST MIX improves your new product’s chances of success through:
In Vivo Test Mix
The most reliable test on the market
Validate and optimize your final mix at both moments of truthDoes my new product perform well in store in a realistic purchasing situation?
What are its strengths and weaknesses in terms of:
- In-store visibility
- Purchase and persuasion when place alongside competitors
- Spontaneous and assisted perception of the benefits
- Appeal of each element in the mix
- Perception and appeal of the product usage
The future performance of your product in store and at home
Thanks to its experimental stores, IN VIVO TEST MIX is the only research method that allows you to reliably and confidentially anticipate your project’s likelihood of success and gives you a clear and reliable idea of its future behavioral performance, in terms of in-store competitiveness and usage in the home.
A 4-step methodology
Simulating behavior in experimental shopper labs stores
To evaluate the new product’s in-store visual impact in the natural purchasing environment.
Spontaneous perception generated by the new productTo understand behavioral performance using innovative EYE TRACKING and TACHISTOSCOPE technology.
Detailed assessment of each variable in the mix
To evaluate the strengths and weaknesses of each element in the mix
In-home product testingTo evaluate the new product’s ability to live up to expectations and its ability to secure consumer loyalty.
- In-depth understanding of how the mix functions
- Clear identification of areas for improvement
The advantages of In Vivo Test Mix
- The only behavioral methodology on the market
- 20 years' experience in consumer goods innovation.
- Highly skilled personnel
The Innovation Process
