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NEW PRODUCT DEVELOPMENT
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Optimizing the mix variables at both moments of truth >
Conso Blog and Forum
Getting consumers involved in streamlining the mix
Pilot users should be involved in new product development as early as possible to optimize the prototype or instructions before all the technical decisions have been made.
If you only have a limited number of prototypes, ConsoBlog and ConsoForum provide an interactive, flexible solution so consumers can suggest improvements and marketers can understand what makes the product harder or easier to adopt.
Conso Blog
Lets you follow users over time in diary form. The recorded experiences are individual. Input from moderators lets you explore certain points in more detail.
Conso Forum
Creating a group dynamic to enrich user feedback through discussions and shared experience. Users can discuss products even if they live in different regions.
The website's functions let you stay comfortably connected with consumers' daily lives and get genuine information about actual use (posts, photos, recordings, etc.)
The conditions for data collection encourage users to be spontaneous and uninhibited. Our multimedia interfaces inspire bloggers to confide in us and get involved.
Conso Blog and Forum
Testing a new product's potential early on
Getting consumers involved in streamlining the mixPilot users should be involved in new product development as early as possible to optimize the prototype or instructions before all the technical decisions have been made.
If you only have a limited number of prototypes, ConsoBlog and ConsoForum provide an interactive, flexible solution so consumers can suggest improvements and marketers can understand what makes the product harder or easier to adopt.
Individual expérience
Conso Blog
Lets you follow users over time in diary form. The recorded experiences are individual. Input from moderators lets you explore certain points in more detail.
Group dynamics
Conso Forum
Creating a group dynamic to enrich user feedback through discussions and shared experience. Users can discuss products even if they live in different regions.
Blogger spontaneity and involvement
The website's functions let you stay comfortably connected with consumers' daily lives and get genuine information about actual use (posts, photos, recordings, etc.)
The conditions for data collection encourage users to be spontaneous and uninhibited. Our multimedia interfaces inspire bloggers to confide in us and get involved.
Also used to:
- Keep daily logs (e.g., my breakfast this morning)
- Optimize products or instructions (e.g., cleaning products, hair dye)
- Understand effects and perceptions over time (e.g., self-tanners, slimming creams, etc.)
- Understand how families interact (e.g., baby food)
The Innovation Process
