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Optimizing the mix variables at both moments of truth

Final adjustments before investing

For success on the shelf and with re-purchase

At this stage, the Product specifications are 90% set. The main decisions have been made. Now you can work on optimizing the mix variables:

• On the shelf: price – design - positioning
• At re-purchase: formula – scent – instructions for use

In Vivo BVA gives you the most innovative tools to detect final risks before making decisive investments (media, production line, etc).


A quantitative approach to optimize the mix at the first moment of truth: all of In Vivo BVA's experience evaluating the mix variables by analyzing behavior in mock-up stores.
A qualitative approach to optimize the mix at the second moment of truth: analyzing consumers' appreciations over time after leaving the product at their homes and getting their reactions on blogs and forums hosted by our teams.