There is nothing like using illustrated findings (videos, customer comments, etc.) from INSIGHT 360° sessions or product sample ideas from R&D. By putting into context, you can imagine the situation as it will be. Our facilities are fitted out to project virtual environments or recreate real-life situations.
Collective emulation to get the project rolling quickly
All project partners (marketing, R&D, agencies, research, etc.) are involved in the drafting phases.
ConceptLab is the ideal way to use the group's collective intelligence and speed up development while remaining in touch with consumers.
By condensing it within a short period of time, you can keep up momentum and make it easier for the teams to participate.
In order to assess advertising at the early stages, In Vivo BVA systematically presents realistic mock-ups and images to refine consumer offerings in a retail environment.