IN VIVO BVA
In Vivo BVA is a subsidiary of the BVA Group.In progress under maintenance under maintenance
NEW PRODUCT DEVELOPMENT
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Concept Lab
Co-building with consumers and your project teams
A qualitative method bringing together consumers and project teams to rapidly finalize viable concepts for subsequent quantitative testing.
Concept Lab is scheduled for working groups and consumer groups according to the objectives set for each assignment, usually every one, two or three days.
We provide your teams with training in concept writing.
Sample daily schedule:
Concept Lab
Protoype pertinent concepts
Co-building with consumers and your project teamsA qualitative method bringing together consumers and project teams to rapidly finalize viable concepts for subsequent quantitative testing.
Methodology
- Alternating teamwork phases (marketing professionals – market research / sales / R&D + BVA Reason Why consultants) with consumer group phases.
- An ideal method for coming up with strong, relevant concepts (for the specific target) that the people involved in the project can adopt.
Concept Lab is scheduled for working groups and consumer groups according to the objectives set for each assignment, usually every one, two or three days.
We provide your teams with training in concept writing.
Sample daily schedule:
Bring your ideas to life !
Your mock-ups by a graphics agencyTo build something alongside consumers, it is best to recreate visual representations. We can provide concept illustrations as needed or work with agencies to create mock-ups at accessible prices.The Innovation Process
