The innovation process starts with you. This early phase is vital. The QUANTITY and FIT of your ideas are key.
The more ideas you have, the more likely you are to find good ones. The objective of the innovation phase is to multiply and formalize ideas that will appeal to consumers.
Requirements often come to the surface during observation. From early on in the innovation process, In Vivo BVA stays closely in tune with consumers’ real lives.
Observing shoppers and consumers and creating concepts hand-in-hand.
Screening, fine-tuning and drawing up concepts with consumers and your project teams.