IN VIVO BVA

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Product Screening

Evaluating the new product’s performance at the second moment of truth

More than 20 years' experience in product evaluation

• In France and worldwide (Europe, Asia, US)
• Over 20,000 products, or one product tested every other day

You have developed one or more product packages

• Evaluating the packages' relevance compared with consumers’ expectations and product positioning
• Identifying possibilities for optimization with a priority focus on areas that count the most in the overall evaluation
• Selecting packages with the best capacity to build consumer loyalty

In Vivo BVA: A UNIQUE HANDLE ON ALL PRODUCT TESTING TECHNIQUES

• Blind vs. “branded”
• Ad hoc vs. Paired Comparison
• Complete experimental design vs. balanced incomplete block experimental design
• CONSO EVAL (in-house test for an evaluation focused on a product's intrinsic performance or focused on one aspect) vs. CONSO 360° (at-home test to put the product in its natural environment and recreate realistic conditions of use)

AN ABILITY TO RECRUIT ANY TYPE OF TARGET

• From general public to narrow targets (3- to 36-month-olds, specific populations, etc.)
  

• Putting together dedicated panels: tight management control, panel moderation and renewal.

The method of data collection best suited to your needs

• Product use: in test labs or at home
• Questionnaires: by telephone, face-to-face or online
• Occasional or continuous data collection over a set time period