IN VIVO BVA
In Vivo BVA is a subsidiary of the BVA Group.In progress under maintenance under maintenance
NEW PRODUCT DEVELOPMENT
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NEW PRODUCT DEVELOPMENT
> Developing products and packaging that create value
Reducing risks as early as possible
You've picked your best project. Now it is time to develop the product and the packaging that will make your innovation a success at both moments of truth: the time of purchase and the time of use.
At this stage, to help you refocus your R&D brief and eliminate serious mistakes as early as possible, we take account for the restrictions specific to fast-moving consumer goods (aisle saturation, buying triggers for each category of shopper, purchase time, etc.).
We also help you evaluate alternative possibilities that could maximize value and bring you closer to your profit objectives.
At the first moment of truth, to increase the chances of creating a product that provides quantitative results.
At the second moment of truth, to choose the most promising idea and eliminate ideas that are too far removed from the concept.
Developing products and packaging that create value
From the idea to ideal design
Reducing risks as early as possibleYou've picked your best project. Now it is time to develop the product and the packaging that will make your innovation a success at both moments of truth: the time of purchase and the time of use.
At this stage, to help you refocus your R&D brief and eliminate serious mistakes as early as possible, we take account for the restrictions specific to fast-moving consumer goods (aisle saturation, buying triggers for each category of shopper, purchase time, etc.).
We also help you evaluate alternative possibilities that could maximize value and bring you closer to your profit objectives.
At the first moment of truth, to increase the chances of creating a product that provides quantitative results.
At the second moment of truth, to choose the most promising idea and eliminate ideas that are too far removed from the concept.
The Innovation Process
