You want to screen several final merchandising options and identify the best one before a decision is made. Now you need more than figures. You need to know how each alternative is perceived and understood, how appealing they are.
Creating a 3D model of your product category
We create a 3D model each test layout for your product category. At this stage, we use 3D visuals instead of physical mock-ups.
Although this doesn't put shoppers in a decision-making environment, it is still more realistic and precise than traditional techniques.
The sample is usually made up of 12 to 20 shoppers from your category and is divided into a control group (current merchandising) and one or more test groups.
Procedure:
1 – Purchasing exercise in the virtual environment with shopping instructions.
2 – Face-to-face qualitative interviews lasting approx. 25 minutes.
Sample applications:
Screening several merchandising layouts in preparation for final selection.