home > Merchandising & POS > Merchandising Tests

Merchandising Tests


In Vivo BVA's tools and expertise for more reliable merchandising tests.

Merchandising layout is a major variable in aisle and brand performance.

In Vivo BVA offers several approaches that fit your needs, all built on the belief that a diagnosis is more reliable if it is made in a real-life decision-making environment.




To evaluate several merchandising possibilities that are in the finalization phase and identify the most appropriate one to use in a subsequent validation phase.


Confirming how relevant a new merchandising configuration is for your market segment or your retail network.

RSS Flow Legal notice © COPYRIGHT 2010 IN VIVO BVA