IN VIVO BVA
In Vivo BVA is a subsidiary of the BVA Group.In progress under maintenance under maintenance
Merchandising & POS
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Stores are a big part of your life, and they've been a big part of ours for the past 20 years
We believe so strongly in the importance of stores that we have included in-store research in all our studies over the past 20 years, to evaluate how different factors impact shoppers' real behavior!
We feel that attitude-based or pseudo-behavioral research is not enough to get reliable results, particularly for studies on merchandising lay-out or retail outlet performance.
To offset this, we have designed unique research methods that use real or simulated stores (experimental stores or virtual labs) to perform a reliable evaluation of how merchandising and layout impact your customers' actual behavior.
Over 20 years' merchandising and point of sale studies, to guarantee solid expertise and targeted operational recommendations.
Complementary approaches for a complete evaluation.
Plunge into the decision-making environment for more reliable diagnostics.
Sales area evaluation and merchandising tests
With the leader in behavioral studies
Stores are a big part of your life, and they've been a big part of ours for the past 20 yearsWe believe so strongly in the importance of stores that we have included in-store research in all our studies over the past 20 years, to evaluate how different factors impact shoppers' real behavior!
We feel that attitude-based or pseudo-behavioral research is not enough to get reliable results, particularly for studies on merchandising lay-out or retail outlet performance.
To offset this, we have designed unique research methods that use real or simulated stores (experimental stores or virtual labs) to perform a reliable evaluation of how merchandising and layout impact your customers' actual behavior.
Over 20 years' merchandising and point of sale studies, to guarantee solid expertise and targeted operational recommendations.
Complementary approaches for a complete evaluation.
Plunge into the decision-making environment for more reliable diagnostics.
"The moment when consumers stand in front of a store shelf is the first moment of truth. Without it, there will be no second moment of truth, when consumers use our products and benefit from them."
A.G. Lafley, P&G President and Chief Executive
A.G. Lafley, P&G President and Chief Executive