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Brand quali diagnosis

Qualitative brand core analysis

Getting an in-depth understanding of your brand’s position and its potential future


You want to analyze your brand in-depth with the double objective of:

• Assessing the brand as it stands today
• Predicting the brand’s potential

MAIN METHODS

Brand Quali Diagnosis combines different approaches to give you in-depth understanding of the current state of your brand and help you drive its future:
Internal approaches

• A semiotic approach to understand the message given off (website, advertising, packaging, etc.)

• Semi-leading interviews with employees from different positions and levels of management to understand the brand from within.

External approaches

• Individual interviews to understand what the study targets think.

• Web analysis to understand what people are saying about the brand on the internet.

• Group / mini-group meetings to forecast what the brand could or should become in the future, both spontaneously and based on suggested scenarios.
  

Results

Brand Quali Diagnosis helps you:

• Identify your brand's strengths and weaknesses by understanding its reference context and how it is perceived, both on its own and when compared with competitors;

• Determine areas that could be changed or improved to strengthen the brand’s position, assert or redirect its identity and assess the pertinence of various strategic avenues.