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Brand Power System

The expert brand management and measurement system

A comprehensive and innovative offer

Double added value:

• The expertise of Jean-Noël Kapferer, worldwide brand specialist and the author of several reference books on the subject.
• The in-depth research program developed by the Innovation Department at BVA using the most innovative techniques in modeling and applied statistics for marketing.

The BVA Brand Power System is designed to help managers optimize brand management to improve market performance using a range of research methods:

BVA BRAND POWER SCORING

Defining the strategic target

• Measuring the brand’s power to appeal to customers and to draw in non-customers
• Segmenting customers according to the brand’s power level

BVA BRAND POWER MODEL

Prioritizing action
The Brand Power Model includes Brand Power Scoring to:

• Determine the main actions to be taken
• Simulate your actions' impact to identify which ones are most effective and give those priority

BVA BRAND POWER QUALI

Identifying related insights
Brand Power Quali is an additional qualitative analysis module that gives you a deeper understanding of underlying motivational factors that structure the brand's strengths and weaknesses.

BVA BRAND POWER WORKSHOP EXPERTS

Defining strategic action

Through the Brand Power Workshop, Jean-Noël Kapferer and the In Vivo BVA Consumer Goods Experts work with Executive Management or the Marketing Department to optimize brand management and strategy.

Each Brand Power Workshop is organized into one or more half-day work sessions.