IN VIVO BVA
In Vivo BVA is a subsidiary of the BVA Group.In progress under maintenance under maintenance
Brand & Mix product
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> Understanding and managing your brand
Complementary methods to optimize brand performance: from qualitative brand core analysis to management models.
In Vivo BVA’s strategies draw on the expertise of top-notch internal and external brand specialists:
Over its 20 years' experience doing research for major international brands in all FMCG sectors (food industry, cosmetics, home care, spirits, clothing, retail, etc.), In Vivo BVA has developed its own approaches to brand knowledge and management:
Qualitative brand core analysis
Our brand management model
Understanding and managing your brand
Complementary methods to optimize brand performance: from qualitative brand core analysis to management models.In Vivo BVA’s strategies draw on the expertise of top-notch internal and external brand specialists:- Jean-Noël KAPFERER: Global brand specialist and designer of the BVA Brand Power System model
- Richard BORDENAVE: Expertise Brand & New Product Development Director (15 years’ brand management experience in the advertising industry for Danone, Kraft, Lu, United Biscuits, and the author of Marque et consommateurs : le divorce ?)
Qualitative brand core analysis
Our brand management model
