IN VIVO BVA
In Vivo BVA is a subsidiary of the BVA Group.In progress under maintenance under maintenance
Brand & Mix product
home >
Brand & Mix product >
Product evaluation tests >
Conso'live ethnology in the home
Gain an in-depth understanding of how products are used at home
You want to fully understand how consumers use the product at home in a real-life context
You want to find out more about their behavior:
Conso'Live can be done alone or along with quantitative research.
1. Recruiting
Recruiting 12 to 36 households following a preliminary interview. Installing a mini-camera and video recorder which can be set according what is said in the preliminary interview (recording periodically, each time the product is used, when something specific is done, etc.).
2. Video recording
Continuous recording when the product is being used: from 1 day to 3 weeks.
3. Viewing, analysis and interpretation
In Vivo BVA’s team of qualitative researchers analyzes the video recordings using ethogram-type assessment sheets.
4. Face-to-face interviews
Participants are given semi-leading interviews lasting around one hour (single or multiple interviews, with or without images, with a possible group meeting at the end).
5. Summary and multimedia presentation
The final results are given in a presentation and a DVD-ROM report including images, commentary and the final recommendations.
Go beyond what consumers say with on-site video observation
Using Conso'Live, you can establish a more “authentic” relationship with consumers to go beyond mere words and tap into their subconscious.
Through on-site video observation, you can:
A detailed, in-depth analysis report
Conso'Live gives you in-depth understanding of how and why consumers use products so you can evaluate products' strengths and weaknesses and identify ways of improving them.
Conso'live ethnology in the home
Quali Ethno Analysis
Gain an in-depth understanding of how products are used at homeYou want to fully understand how consumers use the product at home in a real-life context
You want to find out more about their behavior:
- By going beyond what consumers say, which may inaccurately represent what they actually do;
- By thinking about how different members of the household interact with each
- Improve your product's features.
- Improve the documents that accompany these products (information, instructions, user's manuals, etc.).
- Start brainstorming to improve your current product mix.
Conso'Live can be done alone or along with quantitative research.
Five-step methodology
1. Recruiting
Recruiting 12 to 36 households following a preliminary interview. Installing a mini-camera and video recorder which can be set according what is said in the preliminary interview (recording periodically, each time the product is used, when something specific is done, etc.).
2. Video recording
Continuous recording when the product is being used: from 1 day to 3 weeks.
3. Viewing, analysis and interpretation
In Vivo BVA’s team of qualitative researchers analyzes the video recordings using ethogram-type assessment sheets.
4. Face-to-face interviews
Participants are given semi-leading interviews lasting around one hour (single or multiple interviews, with or without images, with a possible group meeting at the end).
5. Summary and multimedia presentation
The final results are given in a presentation and a DVD-ROM report including images, commentary and the final recommendations.
The Results
Go beyond what consumers say with on-site video observation
Using Conso'Live, you can establish a more “authentic” relationship with consumers to go beyond mere words and tap into their subconscious.
Through on-site video observation, you can:
- Go beyond stereotyped expression to identify and understand real-life behavior;
- Step over the bias that comes out in rational speech;
- Collect more comprehensive data.
- Analyzing what consumers say, to add another dimension to observation
- Observing their behavior to go beyond what they say
Conso'Live gives you in-depth understanding of how and why consumers use products so you can evaluate products' strengths and weaknesses and identify ways of improving them.