Clearly assessing product performance and identifying ways to improve it
You have developed one or more product formulas and you want to:
Evaluating how the formulas meet consumers' needs and fit the product's positioning.
Identifying possible ways of improving the product, with a priority focus on the overall evaluation.
Choosing the formula most likely to build customer loyalty.
Your case or your specific constraints mean that you need to run laboratory testing.
Conso'Eval, is our method of quantitative lab testing to evaluate a product's intrinsic performance or a certain aspect
Integrated logistics
Our on-site tests guarantee total control over consumers' testing and evaluation conditions based on special product research logistics, including:
buying and storing simple and complex products
making complex recipes using R&D documents
In Vivo BVA has
13 test labs equipped with kitchens to accommodate all kinds of preparations
Three storage sites, including one cold storage facility
Data collection methods and target groups that best fit your concerns
Depending on the issue to be studied we determine the most suitable research method:
Blind vs. "branded"
Ad hoc vs. Paired Comparison
Complete block design vs. Balanced Incomplete Block design
We can also recruit any type of target group, from the general public to narrow targets (3- to 36-month-olds, specific populations, etc.)
Analytical expertise
Our team of product evaluation experts provides its analysis using our exclusive database, with entries for over 20,000 products (food, cosmetics, home care industries).