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Conso'360 in-home testing

20 years' experience with in-home testing

Assessing your product's performance in its natural context at the second moment of truth

Your needs

You want to evaluate how a product performs in its natural context to get a full diagnosis including a sensory assessment and an understanding of how it is used in the home.

CONSO’360° is an in-home product testing method that lets you:

• Analyze your current product formula;
• Determine whether the formulas meet consumers needs and fit the product's positioning;
• Identify possible ways of improving the product, with a priority focus on the overall evaluation;
• Choose the formula most likely to build customer loyalty.

Using CONSO’360°, you put the product in its natural context to benefit from realistic user conditions. This in-home approach also lets you analyze the results over time, making it especially well-suited to products used by families or across extended periods.Conso'360° may done alongside the following methods:

• Conso'Live, our qualitative in-home ethnological research method
• Conso’Blog or Conso‘Forum, our qualitative online research method

CONSO’360° - DOUBLE EXPERTISE

Conso'360 was designed based on our over 20 years' experience working in the field and analyzing results:
EXPERT FIELDWORK
In Vivo BVA has a perfect handle on every stage of the fieldwork process, the cornerstone of any good study:

• Recruiting target groups – including narrow ones – and setting up dedicated panels; (For more information)
• Managing data collection through face-to-face or at-home questionnaires, telephone questionnaires, online questionnaires

EXPERT ANALYSIS

• Thanks to our interviewers specialized in product testing

In Vivo BVA’s teams are include product testing specialists who can help you put together approaches that fit with your particular concerns and then make the most of your research results.

• Using a database with over 20,000 tests
  

Our team of product evaluation experts draws on our CONSO’DATABASE, with entries for over 20,000 products (food, cosmetics, home care industries). Our database experts can also help you design your own database.