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Pricer
Combining the reliability of behavioral research with the Trade-Off method's simulation power.
Pricer is a flexible sales pricing model that clearly shows how Pricing strategies impact products' and brands' market performance and helps define pricing policies to optimize key indicators (sales, market share, value, etc.).
Pricer provides deeper understanding of how pricing influences the market studied.
You are wondering what retail price to set for one of your brands or how one of your competitors' pricing changes will impact the market:
The PRICER method collects information in two ways:
Using this data, Pricer draws up the brand/price uses from the trade-off to translate them into real-life shopping behavior.
This new set of uses shows how price influences real-life shoppers' decisions and can be used to simulate all types of price scenario.
All in all, the Pricer model can be used to determine the ideal pricing strategy for your product or line.
Pricer
The first flexible behavioral sales pricing model
Combining the reliability of behavioral research with the Trade-Off method's simulation power.Pricer is a flexible sales pricing model that clearly shows how Pricing strategies impact products' and brands' market performance and helps define pricing policies to optimize key indicators (sales, market share, value, etc.).
Pricer provides deeper understanding of how pricing influences the market studied.
YOUR EXPECTATIONS
You are wondering what retail price to set for one of your brands or how one of your competitors' pricing changes will impact the market:
- Will a price cut significantly increase sales? Will increased sales offset a drop in unit price? How will the new price influence the competition?
- Does a price increase cause sales to fall proportionally? Is my product mix strong enough to hold onto consumers?
The reliability of behavioral research combined with the Trade-Off method's simulation power.
The PRICER method collects information in two ways:
- Simulating purchases in experimental stores to evaluate exactly how pricing impacts customers' decisions and how price hikes or cuts influence shoppers' behavior.
- A Brand Price Trade Off that measures how the individuals studied use brand/price.
Using this data, Pricer draws up the brand/price uses from the trade-off to translate them into real-life shopping behavior.
This new set of uses shows how price influences real-life shoppers' decisions and can be used to simulate all types of price scenario.
RESULTS
- Simulation of how changes in the product's (or product line's) retail price impacts its sales and value breakdown as compared with the competition,
- Simulation of how changes in all or some of your competitors' retail prices impact your breakdown and theirs.
- Simulation of how changes in your product's price and your competitors' products' prices impact your breakdown and theirs,
- Analysis of Brand/Price uses according to target consumer groups
All in all, the Pricer model can be used to determine the ideal pricing strategy for your product or line.