IN VIVO BVA
In Vivo BVA is a subsidiary of the BVA Group.In progress under maintenance under maintenance
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Price Testing
In experimental stores
You want to evaluate how the following impact shoppers' behavior:
Through its work in experimental stores, In Vivo Price is the only market research method that can reliably and confidentially anticipate how changes in price impact shoppers' behavior in a real-life setting, through:
There are two main steps in the In Vivo PRICE method:
For each price level tested, this phase evaluates how the product performs in the natural shopping environment.
This prompted and unprompted evaluation shows behavioral performance and evaluates how well the tested price levels build customer loyalty over time.
Using In Vivo Price, you can get reliable answers to the following questions:
When compared with traditional methods based on consumers' statements and attitudes unlikely to predict their actual future behavior, In Vivo Price helps Brand Managers make more reliable decisions.
This easy-to-use method is a quick and reliable means of evaluating whether retail prices should be adjusted.
Price Testing
Evaluating how price alternatives impact product performance
In experimental storesYou want to evaluate how the following impact shoppers' behavior:
- increases or decreases in the retail price of one or more existing products,
- varying price levels when a new product is launched.
Through its work in experimental stores, In Vivo Price is the only market research method that can reliably and confidentially anticipate how changes in price impact shoppers' behavior in a real-life setting, through:
- Behavioral indicators on your product's sales performance depending on the tested price level,
- Evaluation of shoppers' prompted and unprompted perception of the tested price levels to see how price impacts the product's loyalty-building capacity.
1. Simulating behavior in the experimental store
For each price level tested, this phase evaluates how the product performs in the natural shopping environment.
2. Evaluating how shoppers perceive each tested price
This prompted and unprompted evaluation shows behavioral performance and evaluates how well the tested price levels build customer loyalty over time.
Results
Using In Vivo Price, you can get reliable answers to the following questions:
- What influence do the tested price levels have on shoppers' behavior?
- If an existing product's price goes up, does demand for it drop, and, if so, is this drop inversely proportional to the price increase?
- If the price goes down, is there an at-least inversely proportional increase in sales?
When compared with traditional methods based on consumers' statements and attitudes unlikely to predict their actual future behavior, In Vivo Price helps Brand Managers make more reliable decisions.
Advantages
This easy-to-use method is a quick and reliable means of evaluating whether retail prices should be adjusted.