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Determining your pricing strategy based on its actual impact on consumer buying behavior.
In a difficult economic context, pricing strategy is key to brand performance in the consumer goods market.
But when it comes to research, pricing is a particularly delicate issue, and traditional testing methods often fall short, putting companies at the risk of making expensive bad decisions.
In its mock-up stores, In Vivo BVA looks at how prices actually impact shoppers' behavior, using two different methods depending on your needs:
Testing several different price levels.
Testing flexible pricing
Pricing strategy
Methods for determining and optimizing pricing strategies
Determining your pricing strategy based on its actual impact on consumer buying behavior.In a difficult economic context, pricing strategy is key to brand performance in the consumer goods market.
But when it comes to research, pricing is a particularly delicate issue, and traditional testing methods often fall short, putting companies at the risk of making expensive bad decisions.
Testing several different price levels.
Testing flexible pricing