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Determining your pricing strategy based on its actual impact on consumer buying behavior.
In a difficult economic context, pricing strategy is key to brand performance in the consumer goods market.
But when it comes to research, pricing is a particularly delicate issue, and traditional testing methods often fall short, putting companies at the risk of making expensive bad decisions.
In its experimental stores, In Vivo BVA looks at how prices actually impact shoppers' behavior, using two different methods depending on your needs:
Testing several different price levels.
Testing flexible pricing
Pricing strategy
Methods for determining and optimizing pricing strategies
Determining your pricing strategy based on its actual impact on consumer buying behavior.In a difficult economic context, pricing strategy is key to brand performance in the consumer goods market.
But when it comes to research, pricing is a particularly delicate issue, and traditional testing methods often fall short, putting companies at the risk of making expensive bad decisions.
Testing several different price levels.
Testing flexible pricing