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Optiline 2
Finalizing your ideal line structure with the most reliable method on the market
You want to evaluate a new product line structure:
Behavioral indicators that predict your product line's sales performance depending on its structure and composition
Optiline 2 can be used to assess whether or not you should adopt your new planned product line.
1. Behavioral simulation in an experimental store
For each line alternative tested, to measure product performance for each line tested in the natural shopping setting.
2. Assessment of prompted and unprompted perceptions of each line tested
To understand behavioral performance and prepare an in-depth diagnosis.
Optiline 2 provides reliable answers to the following essential questions:
When compared with traditional methods based on consumers' statements and attitudes unlikely to predict their actual future behavior, Optiline 2 helps brand managers make more reliable decisions.
Optiline 2
Quantitative testing in experimental stores
Finalizing your ideal line structure with the most reliable method on the marketYou want to evaluate a new product line structure:
- Launching new products
- Eliminating current product(s)
- Replacing a current product with a new product
Behavioral indicators that predict your product line's sales performance depending on its structure and composition
- Evaluation prompted and unprompted perception of the new line compared with the current line.
Optiline 2 can be used to assess whether or not you should adopt your new planned product line.
A two-step procedure
1. Behavioral simulation in an experimental store
For each line alternative tested, to measure product performance for each line tested in the natural shopping setting.
2. Assessment of prompted and unprompted perceptions of each line tested
To understand behavioral performance and prepare an in-depth diagnosis.
Results
Optiline 2 provides reliable answers to the following essential questions:
- Will the proposed line change (adding products, removing products, replacing products, changing sales format, etc.) improve the line's sales performance over current conditions?
- How are sales restructured according to the products?
- How does the new product contribute to the current line?
- If a current product is replaced by a new one, does the entire range benefit?
- How well does each product in the new line perform?
When compared with traditional methods based on consumers' statements and attitudes unlikely to predict their actual future behavior, Optiline 2 helps brand managers make more reliable decisions.
Advantages of Optiline 2
- The most reliable methodology on the market because it truly accounts for the competitive environment, the nature of decision-making in the consumer goods market (fast decision-making, visibility, etc.)
- Full control of testing conditions