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Packaging Screener Online

Pre-selecting your high-potential packaging options

Online quantitative pre-testing

• You want to change a low-priority brand’s packaging and you have several options to test quickly and at low-cost to identify the best option.

OR

• You want to change a strategic brand's packaging and use an intermediary approach by pre-selecting several options before making the final selection using In Vivo Packaging in experimental stores.

Reproducing behavioral filters specific to the consumer goods market

• Evaluation speed using a tachistoscope.

• Implicit understanding with Eye Tracking.

• The appeal of the competition.

Results for each packaging option tested

• Breakdown of decisions to identify competitors' potential appeal.

• Spontaneous understanding to evaluate how quickly the main messages and benefits are communicated in the fast-moving consumer goods context.

• How consumers break down information as their eye travels to decide how information is arranged on packaging.

• Evaluating the image to identify the main signifiers' overall strengths and weaknesses.

The advantages of Packaging Screener Online

• The only approach that factors in the specific nature of decision-making filters in the consumer goods market.

• Lower costs, quicker lead-times.

• In Vivo BVA consultants' packaging expertise.