IN VIVO BVA
In Vivo BVA is a subsidiary of the BVA Group.In progress under maintenance under maintenance
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In Vivo Packaging
Experimental stores
You want to see how new packaging compares with existing packaging or choose the most effective option from several possibilities being developed for a new or existing product.
You want to evaluate the image conveyed by each option and assess its visual impact in stores and how persuasive it is in a real purchasing situation.
You want to know if the new packaging is appropriate in light of shoppers' behavior and identify potential for improvement.
Because it is done in experimental stores, In Vivo Packaging is the only research method on the market able to fulfill these needs by predicting your packaging’s real likelihood of success reliably and confidentially using:
In Vivo PACKAGING is based on a four-step process:
To evaluate how each packaging option performs in terms of its visual impact on the shelf and how persuasive it is against the competitors in a real-life purchasing environment.
Innovative eye tracking and tachistoscope technology to:
Shape, colors, text, images, font, etc. to evaluate:
To evaluate the product’s ability to live up to the packaging expectations and build customer loyalty.
In Vivo PACKAGING provides reliable answers to the following key questions:
How does each packaging option impact my product's in-store performance in a natural purchasing situation?
What are its strengths and weaknesses in terms of:
Optional: how does the packaging impact how consumers perceive it and how it is used in the home?
When compared with competitors' methods based on consumers' statements and attitudes unlikely to predict their actual future behavior and new packaging's sales performance, In Vivo Packaging helps you make more reliable decisions through:
In Vivo Packaging
Approving and optimizing your packaging with the market's most reliable method
Experimental storesYou want to see how new packaging compares with existing packaging or choose the most effective option from several possibilities being developed for a new or existing product.
You want to evaluate the image conveyed by each option and assess its visual impact in stores and how persuasive it is in a real purchasing situation.
You want to know if the new packaging is appropriate in light of shoppers' behavior and identify potential for improvement.
- Behavioral indicators that predict product sales performance for each packaging concept
- An evaluation of consumers' spontaneous perception of the packaging as they make their decisions, to understand consumer behavior
- An in-depth assessment of new and existing packaging, in isolation and compared with major competitors
Methods
In Vivo PACKAGING is based on a four-step process:
1.In-store behavioral simulation
To evaluate how each packaging option performs in terms of its visual impact on the shelf and how persuasive it is against the competitors in a real-life purchasing environment.
2. Spontaneous perception of each packaging concept
Innovative eye tracking and tachistoscope technology to:
- Identify how each packaging option sticks in shoppers' memories, helping them locate products on the shelf.
- Understand how the eye travels (where the eye rests, how long it spends on each spot, order of travel, etc.) across each packaging option.
3. Detailed assessment of the packaging and of each signifier
Shape, colors, text, images, font, etc. to evaluate:
- The strengths/weaknesses of each packaging element.
- The conveyed image compared with main competitors
- The packaging’s overall appeal
4. Optional: in-home testing
To evaluate the product’s ability to live up to the packaging expectations and build customer loyalty.
Results
In Vivo PACKAGING provides reliable answers to the following key questions:
How does each packaging option impact my product's in-store performance in a natural purchasing situation?
What are its strengths and weaknesses in terms of:
- Visibility in the aisle
- Purchase and persuasion when placed alongside competitors
- Ability to convey the image and desired benefit
- Appeal of each element in the mix
- Perception and appeal of product usage
Optional: how does the packaging impact how consumers perceive it and how it is used in the home?
When compared with competitors' methods based on consumers' statements and attitudes unlikely to predict their actual future behavior and new packaging's sales performance, In Vivo Packaging helps you make more reliable decisions through:
- Clear predictions of new product performance in stores;
- An in-depth understanding of how the product performs and of its strengths and weaknesses;
- Clear identification of areas for improvement in terms of visual impact, persuasiveness and image conveyed.
Advantages
- The only behavioral method on the market that measures actual test product performance according to packaging options (current / new), in a natural shopping context.
- Over 20 years' experience in consumer goods packaging, with an in-depth understanding of the strengths and weaknesses of the mix and precise, operational recommendations.
- Top-notch contacts with experience in research and marketing to provide our clients with excellent service.