IN VIVO BVA
In Vivo BVA is a subsidiary of the BVA Group.In progress under maintenance under maintenance
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Expert Session
Meeting with the Marketing, R&D, Merchandising, and Packaging Agency teams and In Vivo BVA's consultants
Your design agency has submitted a first series of packaging proposals. You want to get a relatively objective pre-selection before you test them on consumers. You expect a quick, effective and affordable testing solution.
The Expert Packaging Session aims to maximize your chances of creating effective packaging by including In Vivo BVA's findings on key success factors for Consumer Goods packaging in the early design phases.
An Expert Session is a meeting with 8 to 12 packaging experts involved in the change process from Research, In Vivo BVA, Marketing, R&D, Sales/Merchandising, the Packaging Agency, and possibly the Advertising Agency.
Built around the three factors for successful packaging changes and In Vivo BVA's expertise.
Each of these factors is evaluated based on items (about 5 per factor) developed from In Vivo BVA’s packaging expertise and customized in partnership with the advertiser’s Research Department.
Based on the grid, each Expert evaluates the different packaging options shown.
After this evaluation phase, the experts discuss the packaging to select the option that best fits the key factors for packaging success.
The options that are the most promising after optimization are selected for consumer testing, maximizing your chances of using winning packaging during the study process.
All through a fast, effective, flexible, affordable method.
Expert Session
Optimizing packaging creations before submitting them to consumers
Meeting with the Marketing, R&D, Merchandising, and Packaging Agency teams and In Vivo BVA's consultantsYour design agency has submitted a first series of packaging proposals. You want to get a relatively objective pre-selection before you test them on consumers. You expect a quick, effective and affordable testing solution.
The Expert Packaging Session aims to maximize your chances of creating effective packaging by including In Vivo BVA's findings on key success factors for Consumer Goods packaging in the early design phases.
Methodology
An Expert Session is a meeting with 8 to 12 packaging experts involved in the change process from Research, In Vivo BVA, Marketing, R&D, Sales/Merchandising, the Packaging Agency, and possibly the Advertising Agency.
Close-up on the evaluation grid
Built around the three factors for successful packaging changes and In Vivo BVA's expertise.
- Visibility
- Immediate understanding
- Ability to convince
Each of these factors is evaluated based on items (about 5 per factor) developed from In Vivo BVA’s packaging expertise and customized in partnership with the advertiser’s Research Department.
Based on the grid, each Expert evaluates the different packaging options shown.
After this evaluation phase, the experts discuss the packaging to select the option that best fits the key factors for packaging success.
Results
The options that are the most promising after optimization are selected for consumer testing, maximizing your chances of using winning packaging during the study process.
All through a fast, effective, flexible, affordable method.