IN VIVO BVA

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Packaging tests

Designing effective packaging and optimizing your chances for success

From pre-selecting packaging options to validation in the experimental store

In Vivo BVA has unrivalled expertise in packaging management, acquired through over 1,000 tests in Europe and around the world for the biggest brands in consumer goods.

YOUR NEEDS

Are you planning to change one of your brands' packaging?
Currently, 65% of package changes end in failure. You want to limit your risks.
To do this you need to optimize your packaging development process:

• By ensuring up front that you are heading in the right direction with the chosen option

• By identifying opportunities for optimization throughout the process

• By predicting how the new package will compare with the current one

Backed by its unique experience identifying key factors for packaging success at the first and second moments of truth, In Vivo BVA has developed a full range of methods to support your development, from pre-selecting packaging options to evaluating packaging performance in sales outlets and at home.

A unique ability to factor in how shoppers and consumers make decisions in a real-life environment

All of our approaches seek to assess packaging performance based on its ability to:

• Catch the shopper's attention at the moment of purchase in a saturated visual environment
• Convey a strong, convincing message very quickly against a barrage of competitors' promises
• Trigger purchasing
• Create the desired positioning
• Build consumer loyalty

The more realistic the shopping or use setting, the more reliable the assessment will be and the better it will predict future consumer behavior.
The degree of realism depends on how far ahead the product packaging is.

Accurate, innovative tools

Getting as close as possible to shoppers' mindsets by using the following In Vivo BVA tools:

• Experimental stores
• Eye-tracking
• Tachistoscope
• Video cameras in stores and consumer homes

A unique database for more detailed analysis of your results

In Vivo BVA has already conducted nearly 1,000 packaging tests on consumer goods:

• A unique database
• Key findings with the key factors for success or failure after packaging is changed.

Expert advisors for relevant recommendations

Each step of the way, you benefit from our packaging experts' advice.
They are there to present our main findings on packaging changes and to train your teams.

1. Pre-select the most promising potential designs before consumer testing
2. Optimize and choose the best options
3. Validate your packaging before the launch