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09 September 2011
Divers

IN VIVO BVA has arrived in China!

Following the successful set up of In Vivo BVA in the US in 2009 (7 of the 10 largest US FMCG advertisers are among our customers), the BVA group is co[...]


06 September 2011
Divers

50% of the shoppers make their decision in front of the shelf !

Half of the shoppers are actually making their decision when they arrive the shelf[...]


15 June 2011
Divers

In Vivo BVA tests the efficiency of a mobile application in-store

In Vivo BVA study for Distribeo measures the impact of their Scanbucks application on shoppers' behaviour. Scanbucks is a free [...]


01 June 2011
Divers

MILAN’S mock-up STORE HAS BEEN FULLY REFURBISHED!

A new video system, better department organisation, new signage and a refurbished reception area: Milan’s mock-up store has been given a new leas[...]


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