IN VIVO BVA
In Vivo BVA is a subsidiary of the BVA Group.In progress under maintenance under maintenance
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The two moments of truth in mass consumption
In the consumer goods sector, a product is a lasting success if it comes through at two key moments: when the consumer picks it up in the store and they use it at home.
In Vivo BVA cultivates a unique know-how in issues related to each of these two moments of truth.
In Vivo BVA has developed its expert understanding of the "first moment of truth" over the past 20 years since it was founded in 1989.
With this goal in mind, In Vivo BVA designs and develops unique, innovative approaches to assess how different marketing actions stack up to consumers' in-store purchasing habits.
In Vivo BVA has developed its insight into the "second moment of truth" through acquisitions of companies specialized in on-site and in-home product testing (KHI2, Carré Latin, Consultest).
After performing over 20,000 product tests, In Vivo BVA has unrivalled experience analyzing how products are used at home.
The mix expert at both moments of truth
Optimizing your chance for success
The two moments of truth in mass consumptionIn the consumer goods sector, a product is a lasting success if it comes through at two key moments: when the consumer picks it up in the store and they use it at home.
In Vivo BVA cultivates a unique know-how in issues related to each of these two moments of truth.
In Vivo BVA has developed its expert understanding of the "first moment of truth" over the past 20 years since it was founded in 1989.
With this goal in mind, In Vivo BVA designs and develops unique, innovative approaches to assess how different marketing actions stack up to consumers' in-store purchasing habits.
In Vivo BVA has developed its insight into the "second moment of truth" through acquisitions of companies specialized in on-site and in-home product testing (KHI2, Carré Latin, Consultest).
After performing over 20,000 product tests, In Vivo BVA has unrivalled experience analyzing how products are used at home.
The two moments of truth
A key concept in consumer goods
Winning the first moment of truth is only half the battle. Soon after, P&G brands face a second moment of truth. Nearly two billion times a day, P&G products are put to the test when consumers use Tide to clean their clothes, Pampers to care for their babies... Every one of P&G’s brands is put to this test."
A.G. LAFLEY, Chairman of the Board, President and Chief Executive of Procter & Gamble, Annual Report 2002