IN VIVO BVA
In Vivo BVA is a subsidiary of the BVA Group.In progress under maintenance under maintenance
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The power to make predictions based on behavior
At In Vivo BVA we are passionate about what we do. Our ambition is to be on top of our game, to come together as individuals to be the best in the field of FMCG research.
This constant pursuit of excellence has driven us to define four core beliefs that:
For more reliable studies
Consumers' attitudes and expressed intentions give an unreliable idea of their future behavior, so it is very risky to base decisions on studies that only use this type of input.
At In Vivo BVA, we believe using behavioral indicators is the only way to make sound decisions based on the ability to predict the actual effects marketing will have on consumers' behavior.
This is why we have spent almost 20 years developing unique methods that look at both consumers' attitudes and their behavior so that we can make targeted recommendations based on predictive results and in-depth understanding.
This is why we have spent almost 20 years developing unique methodologies involving the combined study of consumer behavior and attitude in order to produce pertinent recommendations based on predictive results and in-depth understanding.
For constantly improved studies
In today's world, things change fast, and today's consumers are no stranger to this pace. They are growing increasingly more complex and harder to understand.
At In Vivo BVA, we believe that the only way to understand these consumers and stay ahead of their changing attitudes is by keeping our methods on the cutting edge.
This is why we are constantly striving to work better and work differently, to fine-tune our understanding of consumers.
This policy was defined by our INNOVATION Department, which gains its insight through close contact with:
For richer, deeper understanding
The days when universal truths were determined by a small elite are long gone. We are living in a mixed, interdisciplinary world of diversity.
In Vivo BVA has a diverse workforce of marketers, statisticians, sociologists, ethnologists, quantitative researchers, psychosociologists, market modeling experts and much more.
We believe that diversity is a precious resource that helps us better understand the issues at hand. Our methods draw on this mix of disciplines, using the characteristics specific to each one to enrich our studies.
For maximum gain from our consumer research
Our job at In Vivo BVA is not just to give our clients the results of our research, but to work hand in hand with them on their way to success.
This is the belief behind our drive to:
In behavior we trust
For more reliable results and sounder decisions
The power to make predictions based on behaviorAt In Vivo BVA we are passionate about what we do. Our ambition is to be on top of our game, to come together as individuals to be the best in the field of FMCG research.
This constant pursuit of excellence has driven us to define four core beliefs that:
- set us apart in our methods and our general philosophy
- shape the success of our aim to design truly predictive studies, with the end goal of better decision-making
Behavior analysis
For more reliable studies
Consumers' attitudes and expressed intentions give an unreliable idea of their future behavior, so it is very risky to base decisions on studies that only use this type of input.
At In Vivo BVA, we believe using behavioral indicators is the only way to make sound decisions based on the ability to predict the actual effects marketing will have on consumers' behavior.
This is why we have spent almost 20 years developing unique methods that look at both consumers' attitudes and their behavior so that we can make targeted recommendations based on predictive results and in-depth understanding.
This is why we have spent almost 20 years developing unique methodologies involving the combined study of consumer behavior and attitude in order to produce pertinent recommendations based on predictive results and in-depth understanding.
Methodological innovation
For constantly improved studies
In today's world, things change fast, and today's consumers are no stranger to this pace. They are growing increasingly more complex and harder to understand.
At In Vivo BVA, we believe that the only way to understand these consumers and stay ahead of their changing attitudes is by keeping our methods on the cutting edge.
This is why we are constantly striving to work better and work differently, to fine-tune our understanding of consumers.
This policy was defined by our INNOVATION Department, which gains its insight through close contact with:
- our customers
- the market research industry
- the world of new technologies
Interdisciplinarity
For richer, deeper understanding
The days when universal truths were determined by a small elite are long gone. We are living in a mixed, interdisciplinary world of diversity.
In Vivo BVA has a diverse workforce of marketers, statisticians, sociologists, ethnologists, quantitative researchers, psychosociologists, market modeling experts and much more.
We believe that diversity is a precious resource that helps us better understand the issues at hand. Our methods draw on this mix of disciplines, using the characteristics specific to each one to enrich our studies.
Consulting
For maximum gain from our consumer research
Our job at In Vivo BVA is not just to give our clients the results of our research, but to work hand in hand with them on their way to success.
- Deliver results: at the end of each study, we give clients operational recommendations based on in-depth analysis of the workings at play
- Identify and communicate our cross-disciplinary findings to help clients become better brand managers and innovators.